Jemma Kidd Light As Air Foundation- Review

Hey Lovelies,

I treated myself to the infamous Jemma Kidd Light As Air foundation back in the beginning of January, I was in the market for a new foundation and after seeing it raved about so much in the beauty blogsphere, I just had to try it for myself to see if it was worth the hype. Just after Christmas Feel Unique had a 20% offer on Jemma Kidd products so this foundation was reduced by £5 to £20.00. Still pretty pricey for a foundation (after being a drugstore girl for so long I’m still adapting to prices) but I’d heard so many good things so thought let’s just go for it!

Now a major problem is the fact that Jemma Kidd make up isn’t easily available, you can’t swan into Debenhams and get swatched unless you’re in London, so I decided to have a little guess with what shade to go for and opted for shade 3 which is Light/Medium. It’s too light for me which shows just how orange I am! But hey at least I know for next time! The packaging is quite simple and chic but the packaging does let this product down, one there seems to be loads of air in the foundation (maybe it really is light as air) and the foundation tends to make a run for it as whenever I open it there’s loads of product in the lid. It’s not a major problem and my foundation brush manages to pick it all up so there’s no wastage but still it’s a pain!

So the million dollar question is how did I get on with this foundation? I’m a bit of a fussy madam with foundations, I like them medium/full coverage but to not look too cakey, and to be matte and dewy at the same time (ha don’t ask for much do I?) So what are the claims? It boasts to have ” silicone coated pigments, for a velvet feel and soft focus finish (in other words the airbrush effect) balancing benefits ( to keep the skin matte and even) and unique long wear technology so it lasts all day.” So do the claims live up to the real deal? I have to say YES. After using this for a good three and a bit weeks I can totally see why there was so much hype about this foundation. I’d say this has a medium coverage which is fine, any bits that aren’t covered get swiftly covered up by my Estee Lauder double wear max which I use as a concealer. The finish is dewy and matte at the same time, it gives you a really healthy glow but a nice glow not a glow that says ‘ I’ve just ran up ten flights of stairs’ more like ‘yes I am this naturally radiant.’ I have noticed that with the recent cold spell my skin has been drier so I’m not as oily as I usually am but this has kept me matte on my t-zone so much I’ve not used powder in about two weeks! This foundation does last all day but this could have something to do with the fact I use the Body Shop mattifying day cream as a primer and the vitamin E face mist as a setting spray which both help make up last, but to be honest it is a long lasting foundation and find that I don’t need to top my make up during the day. I’m really enjoying using this foundation and it does give you an almost airbrush effect especially in pictures, though it does have an SPF of 18 which means you can have a ghost face if there’s a digital camera about.

Jemma Kidd Light as Air Foundation in action..

All in all I’m liking this foundation, and I’m sure it won’t be long before I’m ordering a darker shade. You can buy Jemma Kidd from websites such as Feel Unique and it’s priced at £25.00 but there is free delivery. Also another little heads up ASOS have 25% student discount for 48 hours (whoooo) I’m going to make a cheeky beauty purchase 😉 Have you used Jemma Kidd Light as Air foundation? What did you think?

I hope you all have a great Wednesday evening, I’ve had a busy old week tonight’s the first night in over a week I’ve had a chance to just sit down and chill! I’ve also managed to get a draft of my literature review and methodology for my dissertation so giving myself a well earned night off! Hope you all have a great evening 🙂