Jennifer Aniston was probably my first ever girl crush. I grew up watching Friends so throughout the 90’s and early 00’s I always admired her perfect hair *hands up who else longed for the Rachel hair cut?* Even now she still has pretty perfect hair, so when I heard that the hair brand that she co owns was coming to the UK, I was pretty excited. Living Proof is pretty big stateside, and I have heard good things about the products. However not being readily available in the UK meant that I didn’t read too much into them as I didn’t want to make myself jealous that I couldn’t buy them. However recently Cult Beauty have started to stock the products so this was my chance to try some of the most hailed Living Proof products.
The Prime Style Extender* was something I knew I just had to try, it’s something than Jen An swears by, and well if it’s good enough for her… having long, thick hair means that some days when I style my hair, it can fall flat and look like rats tails within about 1 hour. I’m always on the lookout for that product that keeps my hair looking styled all day long. The prime style extender has special ingredients that help to keep hydrogen bonds in place, now these are the in the hair fibre that are set when we style our hair, whether it’s with heat or water, etc. And these bonds keep the hair in place, so within the Prime Style Extender is ingredients which help to keep those bonds in place for twice as long, meaning that your waves, curls, etc stay in place for double the time. The formula also repels dirt meaning that hair is left looking cleaner for longer, and helps to protect the hair from UV rays and heat protects your hair too. It sounds pretty perfect yes? But it does it actually work?
I was dubious how this would work, and when the directions say apply generously to your hair from roots to ends, I was a bit like :O. Applying a hair product to your roots? Say whatttt. However I needn’t have worried, this formula is so lightweight you needn’t worry about greasy sticky roots like some hair products leave your hair. Your hair is left feeling weightless, shiny, and soft. I literally could stroke my hair all day long. But of course the main thing is, does it keep styles lasting longer? Well I have one word for that YES! I have day one hair fear, as when I wash my hair, as soon as I style it my curls will fall out within minutes. Day one hair is reserved for top knots and fishtail plaits for me. This means I really put off washing my hair, as my hair works better when it’s slightly dirty. Grim but true. However when I use this, I wash my hair, blow dry, and then put in my rollers, no joke my hair lasts pretty much all day. Yes my hair isn’t as big as it was to start but there is still waves unlike when I don’t use this my falls polka straight within the hour. I was impressed, I was like ‘how can this be?’ For me this is a bit of a miracle hair product for me, I actually enjoy washing my hair now, honestly never thought this would happen!
I’ve also been trying a few other bits from the range including the No Frizz Discovery Kit* which is a travel shampoo, conditioner and leave in cream for frizz free hair. Although I am saving this for next time I go away, as the travel sizes are so cute, I have used this and it makes my hair feel so soft and of course frizz free. What I have learnt is that the Living Proof products really are lovely, and if you’re into hair care (and Jennifer Aniston) I’d definitely give these a go. So now I am going to go… and probably wash my hair. Who’d of thought it eh!