Blogging Jargon Explained

Disclosure: Compensation was provided by Halifax via Mode Media.  The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Halifax.

Jargon. A word to describe special words or expressions used by a profession or group that are difficult for others to understand. But in itself the word is jargon itself. I’m sure we’ve all been in the situation where we’ve struggled with jargon. Whether it’s at school, work, or even a hobby. I’ve been in the position many times, and have been left thinking ‘what does that word mean?’ Sometimes, you’re too scared to ask what it means, for the fear of looking stupid. I’m sure we’ve all be there right? The amount of times, I’ve nodded my head to then rush to Google at the soonest opportunity to find out the actual definition. 

As I have mentioned before,  we are trying to save money to buy a house. A task in itself which is made all the more complicated with terms such as shared equity, fees, 5% mortgage deposits etc… which have left me wondering if learning a foreign language would be easier. Thankfully I found that Halifax have a playlist of videos which make terms like these easier to understand and are explained in a simple but not patronising way. For someone like me and other young people, who doesn’t know an awful lot about financial terms, these have been a big help whilst saving and looking for houses. 

Today, whilst I’m talking about different types of jargon. Why not talk about something that’s a bit closer to this blog? Blogging jargon. I see a lot of posts these days about blogging tips and how to blog. But I’ve not really seen many posts about blogging jargon. Okay, I’m sure there are posts out there, but from the feeds I subscribe too, I’ve not seen too many. So today, I thought it might be useful to go through some of these terms, which I used to think ‘what on earth does that mean?’ Over time, I have learnt these things thanks to the help of other bloggers, or after researching on the internet. I hope that this list of definitions helps in some way, if you’re new to blogging or even if you’ve been blogging for a while. 

Let’s Go: 

  • Blog: Have you ever had someone reply to you after saying you write a blog with…’What’s a blog?’ and you’re suddenly thinking ‘I don’t know how to describe this…’ : A website/web page which is updated regularly. They can be based on anything at all, and is like an almost online diary. 
  • Sponsored Post: Where you are asked by a brand to post about a certain product or include a certain message/link in return for monetary value. 
  • CPM Ads: CPM means costs per thousand. So for example if someone offers you £1 per CPM on an advert on your blog/YouTube you will get £1 for every thousand views on that post/video. 
  • Analytics: Analysis of data/figures. Your blog analytics is your views, traffic, unique users etc… The best way to check this is with Google Analytics. 
  • Page Views: How many people have visited your page. This can be then be broken down into monthly, weekly, daily, etc… 
  • Unique Users: A unique number for a person who has visited your page regardless of how many times. For example, say if your friend Sarah has visited your blog 100 times in the past month, because of her IP address it will only count as 1 unique user rather than 100. 
  • Traffic Sources: Where people have come to your blog from; google, social media, etc… 
  • Bounce Rate: How long people stay on your website. The higher the number, the least time they’ve spent on your site. So you want a low number as possible as this means people stay on your blog for a long time. 
  • SEO: what you can do to determine your ranking on sites such as Google. SEO techniques teach you things such as Keywords (words to describe your post which search engines such as Google pick up) Obviously the higher up your blog is on search engines, the more people will come and visit. 
  • Above The Fold Ads & Content: Adverts that appear on your page before scrolling down. So what is the top of on your page as soon as you click on it. 
  • Collaboration: where you work together with either a different person or a brand on content. 
  • Content Calendar: A schedule where you record/plan all of your posts/videos. 
  • Scheduled Tweets: You can schedule tweets on sites such as Hootsuite which is what I use. You can use these sites to promote content on your social media sites such as Twitter. This means you can get the word out about your blog, without having to worry about doing it throughout the day. 
  • Affiliate links: this is where you sign up to a company such as Reward Style/Skimlinks. You add links to products you have blogged about who are also signed up to the company you join, then when someone clicks on that link and if they purchase something online from your link, you get commission from it. It usually is only 1-10% but can help earn you a little extra money from blogging. 


  • BBloggers: chat for beauty bloggers on Twitter 
  • OOTD:Outfit Of The Day 
  • FWIS: From where I stand, so a picture of what the person will see when they’re well.. standing up. 
  • TBT:Throwback Thursday- a photo or memory of something from the past 
  • FOTD: Face of the day aka make up of the day

Photography & Editing: 

  • DSLR: aka a digital single lens reflex camera. A lot of bloggers use these but you don’t necessarily need one. These days using a smartphone is fine as long as the pictures are clear and bright. If you are looking for a DSLR though, a lot of bloggers use the Canon 600d. I use the Nikon d5100. 
  • Lighting: For photos and videos, realistically all you need is natural lighting, so take photos by a window, or film your videos in front of a window. If you have a house where the windows are in funny positions like I do, you can buy other lighting. I have softbox lighting, and a ring light. Of course you don’t need both, I just decided I wanted them as I have quite a dark house, and felt they’d make my videos better. 
  • Editing Programmes: Programmes such as Final Cut Pro, iMovie, Windows Movie Maker are great for editing videos. I have always just used the default photo editing feature on laptops for photos. On my phone however I use VSCO cam and Afterlight for editing Instagram pictures. 
  • Adjusting Levels: You can adjust the levels of photos to make them brighter/darker/etc… It’s a really handy tool to use and all you do is adjust the level till you get an image you are happy with. 
  • Exposure: How bright the photo is.
  • Saturation: How much colour is in the photo.
  • Contrast: Make the dark colours darker and the brighter colours brighter
  • Design: There are no rules to what your blog design should look like and ultimately it’s up to you how your blog looks. I would recommend Pipdig for blog designs though if you are looking for something a bit snazzy. 

Gosh I could go on all day with blogging jargon. I’m sure that most of you probably already know all of this, but I just thought it might help anyone who is maybe new to blogging as I know that when I started, I didn’t have a clue about any of this! I hope this post has been useful in some way, and if you’re new to the world of blogging, welcome 🙂 

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