What To Do When You Have A Blog Identity Crisis

 Change is good. Change is inevitable. I don’t understand people who don’t like/get angry at change. It’s healthy and we can’t expect to stay the same people forever. Things happen that change us or it’s something that just naturally happens when we get older. Changing things up such as your style, job, relationships can be scary, but sometimes it feels right. Today I’m talking about blogs. The dreaded blog identity crisis. Something which I know all too well about, and well something I’m sure many of us bloggers have experienced. When you’ve been writing a blog for years, you can’t expect things to stay the same forever. Our tastes change, we find new things we enjoy, and sometimes with that our blogs change. Okay I feel I have said the word change about a bazillion times, so I’m going to try stop that now.

I started my blog back in 2010, I was 19 and well I used to love writing about things such as my nail colour of the week and what I bought in Boots with my student loan. In that time, I have found that I like writing about other things, but what happens when you don’t know what you want to write about anymore? In hindsight, our blogs are our blogs and surely we should write about whatever the heck we want? In theory yes, but recently I have been freaking out, because I almost want to not concentrate so much on beauty anymore, but that’s what my blog is; a beauty blog. I’m still a long way off in finding what I want to write about, but I do feel, I am getting there and am feeling a bit more positive about my content. So I thought, I would write down what I do when I’m going through one of my freaking out about my blog phases and these do actually help me when I’m going through a blog identity crisis.

  •  First things first. Take a breather. If you’re not feeling your blog or your posts, take a break. The world won’t stop spinning if you take a breather from your blog for a bit. 
  • In that break, get inspired again. Read your favourite blogs, websites, magazines. Even looking at pictures on Pinterest/Tumblr can help kick-start inspiration. 
  • But don’t over do it. If you want a clean break, don’t read any blogs. Have a blog free break, if you really want to clear your mind. Don’t focus on what everyone else is doing. 
  • Think about the things that you’d like to see on a blog. Think ‘what do I click on?’ ‘What would I like to see when I come onto this blog?’ Ultimately, you’re the one who has to be happy writing the content, so why not write for you. 
  • Write down what your passionate about; beauty, fashion, lifestyle, cooking, music, technology? Jot down the things you love and you’ll soon start to find new genres you can bring into your blog. 
  • Plan a schedule, my blog used to be beauty pretty much every post, but now I have made a schedule of different days of the week for different genres. I now try to include more lifestyle content,  as well as fashion, gifs and things I’ve generally been enjoying. 
  • Change things up. Get a new layout, even a new colour scheme can give your blog a fresh new look. Change your photography set up, giving your blog a new look which excites and can help to make you want to start blogging again. 
  • Be yourself. Write about stuff you love and enjoy and don’t worry about anyone else. 
  • Don’t compare your blog with other blogs. Make it yours, make it different, take inspiration from other bloggers, don’t compete yourself against them. 
  • Try to not worry. When you want to change things up such as your blog, it can be difficult. Especially when you have followers, as you worry will they stick around if I start talking about something else? When I’m having a moment, and don’t know where I want my blog/YouTube to go, I think about my favourite bloggers. Would I unfollow them if they started adding new elements to their blog? No. Because when I read a blog, I invest more into them as a blogger rather than just their content. I enjoy finding out different things they enjoy and I’m sure your readers feel the same way. 

I’m still working out where I want my blog to go, but truth be told, I don’t enjoy writing about the things that I did used to enjoy writing about. But that’s okay. It’s okay to change and always remember change is healthy. Ultimately, your blog is your blog and it’s a place where you can write about whatever you want. I need to remember this too and hopefully next time, when I have a blog identity crisis, I can breathe a bit easier in the fact that things will sort themselves out in the end.

* Sidenote- I wrote this post about two weeks ago and got it scheduled. Then in true irony,  I had my own blog identity crisis. Hence the lack of blog posts this week. I’ve just been struggling to write posts and for some reason everything I write or think of, I just think is crap. So I’m currently having yet another evaluation of what I want to write about. I feel that I’m taking my blog too seriously which you know, you kind of have to do when it’s your job. But I feel I need to take a step back to get back the blog that I love and enjoy writing posts for. I’m obviously doing all of the things above, thinking of a blog refresh and new content topics. But yeah things will sort themselves out, I just want to fall back into love with blogging again.