Instagram Made Me Buy It : OUAI Haircare

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Hello, hello! Today I am kicking off a brand new series on my blog (well I am rubbish at keeping to things- but hopefully by writing this down, I will stick to it) in which I’m going to talk about/review products or things that have been incredibly hyped up on Instagram. We’re kicking things off today with a look into the very cool hair care brand OUAI.

Now Instagram isn’t just for pretty pictures, or for moaning about the algorithm, it’s also a platform that makes me want to spend money. From wanting to book a holiday to the Bahamas, to buying that checked Topshop pinafore that everyone has, Instagram has inspired a lot of my purchases over the past couple of years, and I’m sure it has done for you too.

There’s usually a lot of cult products that get a lot of love on Instagram and tbh it’s mainly because they are very aesthetically pleasing. So I decided, to start trying out some of these much-loved Insta products to see if they are indeed worth the hype, or if they’re just good for being a pretty flatlay prop.

I’m starting today with a look at OUAI hair products – which when I asked on my Instagram stories what brands screamed ‘cool Instagram vibes’, so many of you said OUAI, so I knew I had to review them first.

So let’s start with a little back story, OUAI Haircare was created by hair stylist Jen Atkin who has a plethora of big A-list clients such including only the blimmin’ Kardashians. She’s big news and V cool. The range is ultimately to help you to achieve ‘cool girl’ hair, and it’s all inspired by ‘French girl’ tousled hair. The whole range is very instagrammable, and everyone who seems to be featured on OUAI’s insta page, have that effortless Instagram/Pinterest hair going on and believe me- I want a piece of that action.

The range launched into the UK last year, and I was quite surprised by how many places stocked OUAI, I ordered some bits from Cult Beauty as they seemed to have the most products in stock, and well let’s not beat around the bush here- these are not cheap hair products.

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So I was super intrigued to see if they were indeed worth the price tag, and of course would they turn me into a Kardashian?

From having a good old browse, I decided to order a few products, I went for the Texturising Hair Spray, the Morning After Kit – which included the Rose Hair & Body Oil (mainly wanted this cause it looked pretty) Dry Shampoo Foam (this really intrigued me) and the Finishing Creme (which Kate’s post convinced me that I needed) then to complete my order, I got some of the Anti Frizz Smoothing Sheets (cause I loved the concept of them.)

I don’t think that I’ve ever spent so much on my hair before, so both my bank card and my hair were extremely shocked. But it’s all in the matter of a blog post, so it was worth it – don’t say I never do anything for you guys though 😉

Right lets’ get down to it. Do the products work?

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I was so excited to receive the products, which are of course very flatlay friendly. The minis in the Morning After Kit are very mini though, and the Texturising Hair Spray bottle wasn’t as big as I was hoping. I was definitely going to have to become Mrs Scrooge, with using all pf these products – that’s for sure.

I watched a few videos with Jen (well not with Jen sitting next to me, I mean with her in them) on how to get that ‘cool effortless but actually you’ve put in a lot of effort’ wavy hair and used my ghd curve tong to try to recreate some Pinterest girl waves at home. I watched this video and this video for hair styling inspo.

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The Morning After Kit :

Rose Hair & Body Oil : Firstly, I used the Rose Hair and Body Oil after washing my hair, and applied this before I dried it. This oil is extremely pretty, with it being a rosy/pink colour, but after having a few Instagram DM’s saying it was a bit meh, I wasn’t sure what to expect. I’ll keep it quite brief- tbh, I’ve used better hair oils. My hair is quite thick, so I need quite a full on oil, and the Rose oil seemed to be quite thin and didn’t really do much for my hair. I find that it works better on dry hair, then wet hair, and with it being quite pricey, I don’t think I’d buy it again.

Verdict : Rose Hair & Body Oil : Worth The Hype / Just For Instagram

Dry Shampoo FoamBeing a self-confessed dry shampoo lover, I was very intrigued by the dry shampoo foam. How did that work? Would it get rid of greasy hair or just be a gimmick? I knew I had to try it. It felt very weird using a mousse, but within a few seconds it had disappeared, which to be honest, blew my tiny mind.

It works by absorbing oil and residual product, leaving you with refreshed hair. I was worried it may leave my hair crispy, or not do much, but I found it made my hair feel clean and like I’d washed it the night before. I also found that it gave my roots lots of volume, and it smells amazing. Probably the best smelling dry shampoo I’ve ever used. So would I buy the full size of this? I’m not sure.

Whilst, it did refresh my hair and make it smell really good, I’m not sure how it would work on really greasy hair. My hair doesn’t get too greasy these days, so I couldn’t really try it to see if it worked, but it did refresh my hair which hadn’t been washed in a couple of days. The full size bottle is £24 which is pretty pricey, but it’s a cool concept and though the benefits of having no grey residue and the amazing smell, do make me want to part with my money, I think I’ll probably stick to my usual £3 bottle of Batiste for the time being. However, if I won the lottery, this would probably be my dry shampoo of choice.

Dry Shampoo Foam : Worth The Hype (if you have disposable income…) / Just for Instagram 

Finishing Creme: This I really liked. My hair can get a little frizzy and it’s been super dry lately thanks to my Roaccutane treatment, so sometimes it needs a little more TLC.  I used a small amount of the cream and applied to my hair very gently once it was styled. I found that it helped to eliminate frizz and made my hair super soft. It almost helped to take away that ‘my hair has just been styled’ look and made it look a bit more natural – if that at all, makes sense? But all in all, I liked it and will be using it when my hair needs a bit of a boost/texture.

Finishing Creme : Worth The Hype / Just for Instagram

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Anti Frizz Smoothing Sheets : So out of all the OUAI products, these intrigued me the most. I loved the idea of anti frizz sheets, I loved the packaging and thought they were a cool idea. There’s nothing worse than your hair getting all frizzy, and thought they were a handy thing to have in your handbag. There’s 20 sheets within the box, and you take a sheet which has coconut oil and shea butter in, and smooth it over your hair.

I was a little worried it might make your hair greasy, but I needn’t have worried as this doesn’t do this at all. I found that the sheets are very much like blotting paper, but for your hair, and adding oil rather than taking it away. I took one out and used it from the roots of my hair, to the tips, and found that one was enough for all of my hair. It instantly flattened any fly-aways and made my hair look smoother and shinier. I think they’re a great thing to have in your bag, or to use as a last step in your hair routine. I will 100% be having some with me for my wedding day. No one will be able to call me Frizzy McGuire from now on thank you very much.

Anti Frizz Smoothing Sheets : Worth The Hype / Just For Instagram

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Dry Texturising Hair Spray : Spoiler alert, this is my fave product from the ones that I’ve tried from OUAI. This is described as ‘if dry shampoo and hair spray had a baby’. I’ve always wanted ‘cool girl waves’ and have never found a texturising spray that I’ve gotten on with. This though – is pretty darn good.

I use it with a hairspray, but find this gives my hair a lot more volume, the style lasts longer, and it helps to give me effortless curls/waves. I am trying to be quite sparing with it, cause even the full size isn’t the hugest of bottles, but I am loving it. It makes my hair feel soft, you can’t even feel it in your hair which I love as so many texturising sprays have left my hair feeling so gritty, but I’ve just found that my hair has a lot more volume and is lasting a lot longer. It helps to break up curls and takes them from looking like Stepford wife curls to cool girl who’s just stepped off the beach waves. Would I repurchase? Yes definitely.

Texturising Hair Spray : Worth The Hype / Just For Instagram

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All in all, I like OUAI. I like the concept of achieving ‘cool girl hair’ and think the products are quite different to other ones out there. I do wish the prices were a little cheaper though, but y’know. I’m excited to see what they come out with next, and on my list to try soon is the Wave Spray.

Have you ever tried OUAI Haircare products, and if so what did you love? Or what didn’t you love?

Also – one last thing- let me know what other brands/products you’d like to see me review as part of this Instagram series 🙂

Have a good weekend! x

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